Friday, March 18, 2011

3 Things to Remove From Your Website to Increase Your Visitor Retention

Webmasters have always been trying to add or change their sites to attract more visitors to their site, when it could be just as simple as taking out some things. In this article, we’ve decided to take another approach on how to improve your site by giving you tips on what to remove from your website.

When you add new ideas and actions to a website, websites become more complicated for the visitors of the site. With more complication comes more confusion; lowering the effectiveness of your site in the process. Below we’ve outlined 3 basic things that you could remove from your website so that you have a clearer and more effective website: complicated animations, images, and long pages of text.

Remove these obstacles from your site, webmasters, and you will have a much more effective website for you and your visitors.

1. Complicated Animations – Flash-based animations are bad for both search engine optimization, and complicate the website experience for your visitors. You don’t want to go and distract visitors with your animations when they are actually looking for something specific on your website. Also, adding animations slows down the loading for your website and drive customers away in the process, not to mention affecting your SEO as well. Try taking out the animations from your site. You’ll be amazed by how much it impacts your lead conversions and time-on-site.

2. Images – They say a picture’s worth a thousand words. Images help create a story for your website, and are good tools to support any content that you have. Too many of them, and they’ll slow down the loading of your site, which will affect your search engine ranking in the process. Go through the images on your site, and take out any that don’t help complement the content of your site.

3. Long Pages of Text – There have been plenty of evidence that show Internet users don’t like to scroll to read the information that they need. If you’re putting enough content that it takes several scrolls to reach the bottom of the page, chances are you’ve got too much information or ideas on it. Read through the content that you’ve got, and ask yourself if you have one or many topics on the page. If there is more than one, divide the page content into smaller pages that each has one idea relating to the topic. This way, visitors are able to navigate through your content easier, and search engines are able to understand your site better.

Try these tips out and take your website to new levels. Remember the earlier you start, the more opportunities you have to fine tune your website.

All the Best,


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